Another Project

For Dis-Loyalty

Dis-loyalty is part of Ennismore, the largest and fastest-growing lifestyle hospitality company in the world. Ennismore has creativity and purpose at its heart, building founder-led brands with an entrepreneurial spirit. Each are individually curated to deliver distinctive design-led experiences

INDUSTRY / Hospitality

CLIENT / Dis-Loyalty

COUNTRY / US,UK

SERVICES / Branding, Web Design, Photography

Dis‑loyalty, launched by Ennismore in July 2023, is a disruptive travel & food membership that rewards members for exploring new places—rather than staying loyal. It delivers simple, instant savings via benefits. 

Brand Goals
Position Dis‑loyalty as an antidote to routine travel and loyalty fatigue
Promote exploration over repetition
Attract culturally curious, digitally native consumers

Website Goals
Clearly communicate program benefits
Encourage immediate sign‑up and conversion
Support “Drop culture” special offers for high engagement
Enable discoverability of hotels/restaurants globally

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